In the past, search engine optimization (known as SEO) and content creation have been seen as separate disciplines. One person would create the content for your website and another would optimize your website for search engines, usually an SEO provider.
The process would consist of one person writing original content for your dental website. Once a website was complete another person would modify the website to add titles and metadata to each page and optimize a few other external sources for SEO. Then magically your website would begin to rank higher on search engines!
In reality, content and SEO fit hand-in-hand and always have. In recent years SEO providers and content creators have concluded that an SEO campaign cannot be done without proper content creation. Combining these two mediums has resulted in a marketing tactic known as Content Management. Content Management is the process by which quality content is written incorporating SEO keywords, links, titles, etc.
While metadata, proper website code, backlinks, etc. are still important parts of Google’s SEO algorithm, the major player for SEO has always been and most likely always will be the content seen by viewers within your website. At the end of the day, quality content is the most important part of your dental practice’s successful SEO campaign.
There are many ways to make sure the content you’re providing is valuable. You need to make sure your content is relevant, interesting, and includes a natural selection of targeted keywords. It’s important that clients feel engaged with your website, meaning how your patients interact with your dental pages after visiting them.
The goal of quality content is not only to provide successful SEO but also to convert digital visitors to your website into real patients at your dental practice. This means wowing them the second they visit your site!
Here at CTC Associates, we know a thing or two about dental practices and dental practice management. Although our primary specialty is in dental transitions (buying and selling dental practices), we know the ins-and-outs of the dental profession. If you're interested in learning more about how to bring in more dental patients into your office, retain current patients, and remain profitable, we'd be happy to point you in the right direction. For more information with dental transitions we are the experts - please contact our office today.