Blog

A lot of dentists would like to attract new patients to their dental offices but they’re not sure where to start. It’s tough to put together a successful marketing plan while also caring for patients and running your office.…

Dental practice ownership models have been changing. With the advent of corporate dentistry and long-term associateships, it seems that more and more dentists are now opting out of practice ownership. There is no right or…

If you’re a dentist just starting to put together a new marketing campaign, you’re probably figuring out that there’s no shortage of marketing options. Google AdWords, social media, postcards, and even newspaper ads. With all…

Deciding to sell your dental practice can be a hard choice. If you’ve decided that it’s what’s right for you and your practice, it’s then difficult to know where to start! Here at CTC Associates, we have helped countless…

Insurance companies are notorious for collecting monthly premiums and then denying as many claims as they possibly can in order to increase profits. These companies will refer to the contract your patient has with them,…

Your dental website is more important than ever. Chances are that your potential patients are checking your website before calling your office and making an appointment. Because of this, it’s important that you know which…

When it comes to successfully marketing your dental practice, it’s as much about what you offer as how your patients perceive what you offer. Impressions are important! So, ask yourself what impression your dental practice…

Making the choice to have your dental practice open during weekends and evenings can be a profitable and productive decision. However, many of the reasons you may be considering having your office open for extra hours may be…

Every dentist hopes to open their own practice, hire a staff of great employees, and retain them for decades. While we certainly hope this is the case, it’s unlikely that you’ll never have to interview new employees. And…

The dental profession is ever changing and improving with the invention of new technology. While these technological advances are a good thing, they can also pose new and different challenges for dentists. From money problems…

In the past, search engine optimization (known as SEO) and content creation have been seen as separate disciplines. One person would create the content for your website and another would optimize the content for search…

Here at CTC Associates, we know the importance of tracking certain numbers and information for your dental practice. If you’re keeping track of these things, you’re already ahead of the game! If you’re not already tracking…

Many dentists stress over decisions regarding PPOs. Specifically, whether to join or drop them. The two main reasons that most dentists decide to participate in PPOs have to do with a fear of losing patients, and fear of…

Having a dental blog page on your website is a very important part of drawing new patients to your site. You may not think you’ll have many readers, but a blog increases your Search Engine Optimization (SEO) more than almost…

As all dentists know, payroll is crucial to the smooth running of a dental practice. If your payroll is ineffective, your staff will certainly notice it and it may impact the way they do their jobs. You can eliminate mistakes…