Does Your Dental Office Have Curb Appeal?
It would be nice if your dental practice was judged on your skills and abilities as a dentist, but that’s not always the case. In fact, your office is often being judged even before a patient walks in the door. The curb appeal, or the look and image of the outside of the office and its location, has a large impact on the overall feel of your dental practice.
How To Increase Curb Appeal
Below are a few tips and suggestions on how to improve the curb appeal of your dental office:
- The first thing to consider is not only your building itself, but also the neighborhood your building is located in. It is very important that your building matches the neighborhood it’s in. We’re not suggesting that a dental office located in a ‘rough’ area of town resemble a drug den, but you won’t want a building in this area to be too top-of-the-line. Many of the potential patients from these “poor” areas will be hesitant to visit a dental office that is too fancy for fear that they won’t be able to afford your services. Instead of focusing on how up-to-date the building and amenities are, focus more on the safety of your patients. This means the parking lot especially should be safe, open, and well lit.
- Make sure your building is in good shape. The roof, walls, paint, etc. should all be clean and well maintained. Remove any litter from the outside of the building and make sure plants, grass, and tress are all in good shape. Show pride in the outside of your building as well as the inside!
- Make sure your office is easy to access and identify. The name of your office, as well as the building numbers, should be clearly marked and easy to see from the street. If your patients have a hard time finding your office, they may be hesitant about returning.
Curb appeal matters to your patients. When setting up your dental office, don’t skip this crucial step! For more information on improving your dental practice or for your dental transition needs, please don’t hesitate to call CTC Associates!