Common Myths Regarding Social Media Marketing

Many dental professionals have misconceptions when it comes to using social media to market their practices. However, it’s important to do your own research as buying into these myths can be harmful to your dental office.

Social Media Myths

Below is a list of a few common misconceptions regarding social media. We want to make sure you know about all the ways that social media can enhance your practice and contribute to your success.

1. “Your followers might block you if you post more than once a week” – This is a myth, although the content of your posts is definitely important. Make sure your posts are informative, interesting, original, and meaningful and you won’t have a problem. Another great way to engage patients is to ask questions and value the feedback your patients provide.
2. “Your patients aren’t on social media sites” – One of the main misconceptions regarding social media is that it’s only used by young people. This is a myth! Recent data shows that young adults (those 24 and under) are using sites like Instagram and Twitter, while Facebook is now being used primarily by older adults. This means that Facebook is exactly the place for a dental website to market.
3. “Social media takes up too much time” – If you’re new to social media, it can seem confusing and overwhelming. However, odds are that one or more of your employees is savvy in the ways of social media. Delegating the responsibility of posting on a social media page can be a great way to get staff and patients involved and invested in the practice.
   

For more tips on how to successfully market your website, or for any of your dental transition needs, call CTC Associates today. We can help you reach the goals you have for your dental practice!