New Years Marketing Resolutions To Set For Your Dental Practice
Getting caught up in the day-to-day issues of your dental practice can be easy to do. Your patients’ care should always be your first priority, but if you aren’t focused on your marketing efforts, you may run out of patients to care for!
5 Ways To Improve Your Practice For 2017
The New Year is always a good excuse to reevaluate your business and
the goals you have to make it successful. Below are a few marketing
resolutions you can set to improve your dental practice this coming
- Strengthen Relationships With Current Patients – Don’t
neglect your current patients in your quest to gain new ones. Make sure
you’re sending out emails and postcards with reminders or special deals
on their birthdays. Another good idea can be offering rewards for
referring friends and family to your office.
- Don’t Make Unrealistic Promises – Don’t exaggerate
your office or make promises that you can’t guarantee. For example,
there’s no such thing as a “pain-free, every time” dental experience.
- Unique Selling Proposition – A unique selling
proposition (also called a USP) is a simple sentence or phrase that
explains why patients should choose your dental practice instead of the
others in the area. To make your USP, ask yourself what makes your
practice unique and special.
- Use The Correct Language – Don’t try to use
clinical language when talking about your services or treatments. Not
only will your patients have a difficult time understanding what you’re
talking about, but they’ll also feel like you’re trying too hard.
- Track Your Results – The best way to track results
is to be asking your patients how they found your office. Your
receptionist can ask when appointments are being or you can include this
question on new patient paperwork. Once you’ve seen what works best for
your office, you can fine-tune your marketing efforts.
We want this new year to be a successful one for you and your dental
practice! For more tips on how to keep your office running smoothly,
please call CTC Associates today.
Happy New Year!