Which Content Management System Is Right For Your Dental Website?
A Content Management System is the code and platform that run approximately 90% of the worlds websites. Also, known as CMS, these platforms have become the most cost effective and marketing friendly strategies for dental professional websites and other business websites around the world.
There are many names in open source content management system world.
Some of the most popular CMS’s include names like Wordpress, Joomla,
Drupal, and Concrete5. Oftentimes, people will recommend one CMS over
another simply because they use it. The most popular CMS to date is
WordPress, hosting over 17 million websites worldwide. However, is
WordPress the best CMS for your dental practice website because of its
popularity? Which CMS is best?
Let’s look at each system and see if we can determine the best CMS solution for your dental website.
Content Management Systems & What You Should Know
- Wordpress – Wordpress was originally designed as a
blogging platform. Blogging is an important part of marketing your
dental practice, but it’s definitely not the only thing your dental
website needs. To convert this platform into a workable,
patient-friendly website Wordpress requires several good plugins.
Plugins are additional “code” packages that are installed to work with
the CMS and provide additional features. For example, WordPress does not
have any search engine optimization (SEO) framework. A plugin is
required to include this basic website marketing tactic. WordPress has a
reputation for being heavily reliant upon plugins. Plugins can be
difficult to install and require frequent updates for security and
functionality. Another element to consider with WordPress is its
popularity. Due to the vast number of websites that operate on
WordPress, WordPress has become the main target of spam, hacking and
viruses. Why has WordPress become so popular? A main-stream Google
representative on the topic of SEO created his own blogging platform
with WordPress. Since then this individual has endorsed WordPress. This
same effect occurs when a celebrity endorses a product or service. If
you decide WordPress is your choice, consider an anti-virus software
program. You may find such an anti-virus services by contacting Pro
- Joomla – Unfortunately, Joomla has the same plugin
issues as Wordpress. However, Joomla was developed with “websites in
mind and is more than just a blogging platform. One of the largest
issues Joomla has experienced over the years is frequent hacking
problems. Although you may not maintain any substantial information on
your website, hacking can become more of an issue than simply a breach
of information. Having a website that is hacked will negatively affect
all online marketing that is done. Google and other search engines will
even ban and un-list your website if your website becomes hacked for
spamming and phishing reasons. Joomla is more difficult to use than
Wordpress and can cause frustration for those without experience in
using this CMS.
- Drupal – Drupal can be used to build all sorts of
different kinds of websites. This CMS is very versatile and good for
large, complicated websites. However, Drupal is incredibly difficult to
use. Many beginners can easily become confused when trying to use this
- Concrete5 – Concrete5 was developed in 2008 as a
mainstream website CMS. This CMS took a different approach on the
editing platform and has included an in-line editing interface. Like
Drupal, Concrete5 can be used to create beautiful, complicated, and
versatile websites. The best part is editing is super easy for beginners
because of the editing interface. Additionally, Concrete5 has all the
framework for security, menus, SEO, and other tools to maximize the
effectiveness of the website.
Choosing which CMS is right for your dental website is like
purchasing a car. The car you choose is dependent on your needs. If gas
mileage is important perhaps an Eco-friendly vehicle will be your
choice. If 4wheel dive is necessary for your vehicle perhaps a truck or
SUV is the top choice. Either way no vehicle is better than another. It
comes down to what you are trying to accomplish.
The best thing you can do for your dental practice is to do research
before choosing any content management system for your website.
For help or questions about dental websites, please contact CTC
Associates and we will help point you in the right direction. We are
America’s number one dental practice broker. We have transitioned,
trained, and helped thousands pf dental professionals nationwide. Our
primary focus areas are in Colorado, Utah, Arizona, New Mexico, Wyoming,