5 Keys to Successful Dental Blog Posts

A person working on the computer creating a blog post

Appearance is important to the success of content marketing for dentists. Writing and publishing quality content can take time, but knowing a successful blog post's anatomy can make the process much simpler.

5 Tips for Writing & Publishing the Perfect Dental Blogs

Below are a few tips to keep in mind when writing blogs for your dental website:

  1. Images – Each blog post should include a relevant image or video so that readers aren't bored or overwhelmed by text. 
  2. Sub-Headings – Break up the content by using subheadings. Depending on the text's length, we suggest between 1-3 subheadings, which will help with readability. 
  3. Short Paragraphs – Traditional writing rules don't need to apply to blog posts. Shorter sentences and paragraphs are easier to read and draw attention to the more critical points. 
  4. Lists – Most readers will only be scanning blog posts instead of reading each word. So, if your blog can be formatted into a bulleted list, that's even better! 
  5. Call to Action – Lastly, the end of your post should include a call to action for your readers. For example, have an ending like "if this topic is something that applies to you, please schedule an appointment at our office." 

CTC Associates is here to help you with any of your dental acquisition and transition needs! To learn more about how to run a successful dental business, please contact us today.

Posted on Oct 13, 2020

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