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If you’re a dentist just starting to put together a new marketing campaign, you’re probably figuring out that there’s no shortage of marketing options. Google AdWords, social media, postcards, and even newspaper ads. With all of these options out there, it can be tough to know where to start.
In reality, the best place to start marketing is right inside your own dental office! Selling to your current dental patients is a lot easier and cheaper than trying to bring in new patients. This is because your current patients have continuing dental needs, such as regular cleanings, cosmetic improvements, or restorative work. Since they already know you and your staff and have loyalty to your office, it shouldn’t be tough to bring them back in!
Below are a few great ways to market to existing patients and increase practice profitability:
We certainly aren’t suggesting that external marketing is a waste of time! For your practice to continue to grow, you need to learn how to get new patients to your office. However, if you’re looking for quicker results, you shouldn’t need to look much further than your front desk phone or computer!
For help with practice acquisitions, sales, or transitions, please don’t hesitate to contact CTC Associates today.
Whether you're a seasoned dental professional planning your next big move or just beginning to explore the possibilities of buying or selling a dental practice, you've come to the right place. Our blog is designed to provide valuable insights, expert advice, and the latest industry trends to help you navigate the complexities of dental practice transitions. With decades of experience serving Colorado, Utah, New Mexico, Idaho, Wyoming, Washington, Alaska, and Hawaii, we are your trusted partners in building successful dental careers. Explore our articles and discover how we can support your journey toward achieving your professional goals.