If you’re a dentist just starting to put together a new marketing campaign, you’re probably figuring out that there’s no shortage of marketing options. Google AdWords, social media, postcards, and even newspaper ads. With all of these options out there, it can be tough to know where to start.
In reality, the best place to start marketing is right inside your own dental office! Selling to your current dental patients is a lot easier and cheaper than trying to bring in new patients. This is because your current patients have continuing dental needs, such as regular cleanings, cosmetic improvements, or restorative work. Since they already know you and your staff and have loyalty to your office, it shouldn’t be tough to bring them back in!
Below are a few great ways to market to existing patients and increase practice profitability:
We certainly aren’t suggesting that external marketing is a waste of time! For your practice to continue to grow, you need to learn how to get new patients to your office. However, if you’re looking for quicker results, you shouldn’t need to look much further than your front desk phone or computer!