How to Increase Awareness of Your Dental Office

To keep your dental office profitable and running smoothly and successfully, it’s important that you’re able to continuously bring new patients into your dental office. This can be achieved by increasing your online presence and boosting awareness of your dental practice in your community.

Increasing Awareness of Your Dental Practice

Below are a few ways for you to retain existing patients and bring in new ones:

• Learn more about social media – If you don’t already have social media pages set up for your dental practice, we suggest you create them. Social media is where your patients and potential patients are spending time and it’s important that you be visible and accessible on this platform. Share relevant dental news and articles, encourage your patients to post pictures of their smiles, and ask questions to allow patients to chime in.
• Start a blog and write consistently – Having a blog on your dental website is helpful in two ways. First, it uses search engine optimization (SEO) to draw in readers and potential new patients. Second, it improves patient educations and allows you to show your knowledge and expertise on dental subjects.
• Keep lines of communication open – Communicating with your patients is the best way to keep them informed on how to care for their dental health. Make sure you allow time for patients to ask questions or voice concerns. This will increase their trust in you and establish a rapport that will make them feel loyal to your dental practice. This is also a great way to increase referrals.

At CTC Associates, we want to help you learn how to keep your patients happy and your practice running smoothly. For more information or if you have questions about dental acquisitions or consulting, please contact CTC Associates today.