How To Bring In New Dental Patients
a dentist, you likely know how important (and pricey) good marketing
efforts are. However, if you’re marketing to the wrong audience or in
the wrong place, this can be a huge waste of your time and money. It’s
important that you use methods proven to work and all pointing you to
the same goal: providing a valuable service to your patients and making
it easier for them to do business with you!
Below are a few simple ways to get an edge:
- Use Demographic Data: Demographic data can be a
very valuable tool in determining your target audience. These reports
will show you the education level, income, age, and even hobbies of the
citizens in your area. This information can help you to tweak your
marketing strategies to reach your particular target market.
- Quality Patient Care: This one seems obvious, but
there are a few reasons for it. This is not only important to the
retention of current patients, but in ensuring more referrals from
satisfied patients. The best customers usually come from word-of-mouth
- Seasonal Marketing: It’s a good idea to plan out
your marketing strategies up to 3 months ahead. Not only will you be
better prepared, but you’ll also have the chance to take advantage of
seasonal marketing tactics. Seasonal marketing is anything linked to
things like holidays and/or the weather.
- Online Reviews: Ask your best, most valued patients
to provide reviews on places like Google and Yelp. Some dentists even
offer promotions or gift cards as an incentive to provide a review.
- Website Testimonials: This goes hand-in-hand with
online reviews. You can ask your patients, either in the office or
through email, for written or verbal testimonials which you can then put
on your website. Testimonials will help build trust with potential
For more tips on how to acquire new patients or to speak with one of
our friendly consultants, please contact CTC Associates today! We can
help you build and manage your dental practice, giving you more time to
spend on patient care!