Posted on Jun 13, 2016
Whether you’re starting your own dental practice or if you’re already a well-established dentist, your logo is important! A well-designed and professional logo will serve to instill trust and loyalty in your patients, as well as set you apart from your competition.
The purpose of a logo is instant public recognition of your dental practice. Your logo should be simple and help you to create a professional first impression. Whether on your web page, a postcard, billboard, or your door sign, it’s important to remember that your logo will likely be the first thing any potential patient sees.
First and foremost, your logo needs to be identifiable. As a dental office, your logo should include mild colors, like blue, green or white. Avoid using the image of drills or scalpels in your logo as these images may instill fear or anxiety in potential patients. Your logo needs to be calming and serene without being too busy.
If you’re in a specific field of dental care, you may want to incorporate this into your logo design. For example, a pediatric dentist can incorporate a more child-like font and images, whereas a practice specializing in dental whitening can add a bright white smile to the design. This will allow the viewer to immediately discern what it is that your practice does.
It’s important that your design set you apart from your competitors. Because of this, we here at Pro Dental Designs believe that you should avoid putting your logo in the hands of an amateur graphic designer. It may be cheaper now, but in the long run, an unprofessional logo will turn away many patients, causing you to lose money.
To speak with someone about logo design, or for more information on how to effectively market your dental practice, our dental consults can point you in the right direction!